Video: A Must for Your Site
It doesn't matter really what your market is, who you want to attract. Be it new fans of your music, wanna-be chefs, information marketers, comedy fans, it really doesn't matter. You must be using Video.
If you've not thought much about YouTube yet (are you that crazy?), you'll be interested to know that NBC Nightly News just featured a story on YouTube titled, "Turning Nobodies Into Somebodies."
Consider this:
If you've not included video as part of your messenging strategy, you're ignoring an entire segment of people's preferred method of contact & learning. You're leaving fans
& customers on the table.
Plus, video is fun. It's even easy with cheap-o webcams and cell phones that record video. Having a look around YouTube proves that quality doesn't always have a
direct impact on popularity.
YouTube is like other Web 2.0 / SocialNet sites in that you have participate to generate traffic from it. This means complimenting other people's work in the same genre as yours, joining groups, adding friends, etc.
But as YouTube the #4 most trafficked site on the internet (#5 is MySpace - YouTube has eclipsed MySpace, an it's "internet promotion suicide" to ignore it.
Watch this here, then re-think your video future…
marketing video web web 2.0 web2.0
I sell and repair business phone systems, and am in the process of setting up my first videos for the different lines I work with like Avaya, NEC DSX, Comdial, etc.
Almost no one in my local area is doing anything with video.
I believe it will make all the difference in the world to my site.
Thanks for the article.
Comment by John Palma — @