Tech: Why AUTHORITY SITES WORK So Darned Well
First, take a look at the Authority Site Profits report. They offer three custom software applications and free web hosting for members. I'm a proud member and recommend this most highly. To read the free Authority Site Profits report - Click Here Right Now
BTW, A fairly comprehensible authority site definition was put forward by Jason Dowdell of Global Promoter. Jason defined it this way: "authority sites are sites that have been linked to and referenced on other web sites covering the same subject matter and they also will have hundreds if not thousands of pages covering that subject matter and nearly every facet of it."
That definition is one man's opinion, albeit a good one, but let's go directly to the technical source. Many search engine optimization, and search engine marketing experts believe Google has derived their primary algorithm from a document titled,
"Hilltop: A Search Engine based on Expert Documents."
(http://www.cs.toronto.edu/~georgem/hilltop)
The PageRank formula as we know it today was derived from this paper and the authors, Bharat and Mihaila, define an authority site in the text below:
"We believe a page is an authority on the query topic if and only if some of the best experts on the query topic point to it. Of course in practice some expert pages may be experts on a broader or related topic. If so, only a subset of the hyperlinks on the expert page may be relevant."
"In such cases the links being considered have to be carefully chosen to ensure that their qualifying text matches the query. By combining relevant out-links from many experts on the query topic we can find the pages that are most highly regarded by the community of pages related to the query topic. This is the basis of the high relevance that our algorithm delivers."
What I've reprinted above is the foundation of the PageRank system and the determination for deciding which sites will be authorities. I highly recommend you read and re-read the full document until you understand every aspect of it.
P.S. Take a look at the Authority Site Profits report. They offer three custom software applications and free web hosting for members. I'm a proud member and recommend this most highly. To read the free Authority Site Profits report - Click Here Right Now
