Immersiversity.com with Clay Cotton

The Power of Prominence is a powerful, yet simple strategy that almost single-handedly can transform your business or career. It makes people enthusiastic to do business with you instead of your competitors. It will give you an uncanny insight into what people want, and why they act and react in various ways. It will turn clients into, literally, friends for life. And it will strengthen your passion and connection to everyone with whom you associate. (more…)

It doesn't matter really what your market is, who you want to attract. Be it new fans of your music, wanna-be chefs, information marketers, comedy fans, it really doesn't matter. You must be using Video. (more…)

Find out everything you need to know about using RSS to keep up on the sites you like in 3 minutes 43 seconds flat!

Here's a fresh way to learn what RSS is all about. You pros will get a kick out of this guy's presentation even if you've mastered RSS already.

I highly suggest you practice subscribing to feeds by starting here at the Immersiversity. See the FeedBurner icon top right corner there?

Google has let loose what is potentially their most turbulent feature ever in terms of what will affect search engine optimization and marketing strategy. The genie is called Web History… (more…)

Great stuff from Harvard Business Online:

Discovering Your Authentic Leadership
"The ongoing problems in business leadership over the past five years have underscored the need for a new kind of leader in the 21st century: the authentic leader. Author Bill George, a Harvard Business School professor and the former chairman and CEO of Medtronic, and his colleagues, conducted the largest leadership development study ever undertaken. They interviewed 125 business leaders from different racial, religious, national, and socioeconomic backgrounds to understand how leaders become, and remain, authentic. Their interviews showed that you do not have to be born with any particular characteristics or traits to lead. You also do not have to be at the top of your organization.

Anyone can learn to be an authentic leader. The journey begins with leaders understanding their life stories. Authentic leaders frame their stories in ways that allow them to see themselves not as passive observers but as individuals who learn from their experiences. (more…)

There's growing discussion today about The Secret and the "Law" of Attraction on Brother Blair Warren's blog at http://blairwarren.com/blog/item/calling_john_stossel/

And here's my take:

“Successful marketers allow people to tell themselves a story they want to hear…” - Seth Godin (more…)

Saying "I love you…"
…to your customer is appropriate 365 days a year.

In marketing, every day is Valentine's Day. The ongoing romance of your customer is a never ending process. Our customers are constantly being courted by our competitors. Our job is to flirt, to woo and to seduce.

“Advertising is a seduction, not a debate.”
–David Ogilvy (more…)

When brands say "I love you"

"In Kevin Roberts' Lovemarks: The Future Beyond Brands(PowerHouse Books; 2005). Roberts explains the loyalty created by finding a brand's love story and transforming the logo into a Lovemark. Brilliant. (more…)