They've been working on a project called the "Authority Black Book" for the last month.
It was a monster to put together. It is basically every important Web 2.0 social marketing tactic and website that you could ever want to know about and use to bring in the kind of traffic we do through social marketing.
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First, take a look at the Authority Site Profits report. They offer three custom software applications and free web hosting for members. I'm a proud member and recommend this most highly. To read the free Authority Site Profits report - Click Here Right Now (more…)
Saying "I love you…"
…to your customer is appropriate 365 days a year.
In marketing, every day is Valentine's Day. The ongoing romance of your customer is a never ending process. Our customers are constantly being courted by our competitors. Our job is to flirt, to woo and to seduce.
“Advertising is a seduction, not a debate.”
–David Ogilvy (more…)
"In Kevin Roberts' Lovemarks: The Future Beyond Brands(PowerHouse Books; 2005). Roberts explains the loyalty created by finding a brand's love story and transforming the logo into a Lovemark. Brilliant. (more…)
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