Immersiversity.com with Clay Cotton

This Fall, when you see geese heading south for the winter flying along in "V" formation, you might consider what science has discovered as to why they fly this way. But there's a  LOT more to learn from this.  Read on… (more…)

In a sea of trickery, we crave islands of authenticity, and authenticity is the very soul of legendeering(TM). Americans are swimming in a sea of messages. Each year, legions of ad people, copywriters, market researchers, pollsters, consultants, and even linguists—most of whom work for one of six giant companies—spend billions of dollars and millions of man-hours trying to determine how to persuade consumers what to buy, whom to trust, and what to think. Increasingly, these techniques are migrating to the high-stakes arena of politics, shaping policy and influencing how Americans choose their leaders. The need has never been greater for us to message from a place of genuine, heartfelt core-essence. (more…)

Saying "I love you…"
…to your customer is appropriate 365 days a year.

In marketing, every day is Valentine's Day. The ongoing romance of your customer is a never ending process. Our customers are constantly being courted by our competitors. Our job is to flirt, to woo and to seduce.

“Advertising is a seduction, not a debate.”
–David Ogilvy (more…)

When you consider your competitors, just how are you feeling? Scared? Jealous? Angry? Frustrated? Intimidated? Hey - How about Excited? Friendly? Admiring? Generous? Even grateful?

Well, hey… It may be time for you to reframe and to say nice things about your competitors! (more…)

The Digital Revolution gets all the headlines these days. But turning slowly beneath the fast-forward turbulence, steadily driving the gyrating cycles of cool technogadgets and gotta-haves, is a much more profound revolution - the Network Economy. This emerging new economy represents a tectonic upheaval in our commonwealth, a social shift that reorders our lives more than mere hardware or software ever can. It has its own distinct opportunities and its own new rules. Those who play by the new rules will prosper; those who ignore them will not. (more…)