Immersiversity.com with Clay Cotton

"Memes are stories, songs, habits, skills, inventions and ways of doing things that we copy from person to person by imitation. Human nature can be explained by evolutionary theory, but only when we consider evolving memes as well as genes. (more…)

OK - "The Secret" is currently the #2 book and the #1 DVD selling on amazon.com, and it's spawning a LOT of controversy which is good for sales.

Now it's time to set aside the controversy to look deeper beneath the surface content to the processes and principles that are driving the success of this thang for its savvy producer, Ronda Byrne.

Fan vs. Critic / Believer vs Non-Believer / Useful vs. Garbage: The debate rages on & on & on, and so many miss the deeper point of the amazing wisdom, growth and value to be derived from DEEPLY DETACHED OBSERVATION. Sheesh…! But what next? Now, let's see what we can learn from all this hoopla & hubub - as students of human nature… (more…)

This Fall, when you see geese heading south for the winter flying along in "V" formation, you might consider what science has discovered as to why they fly this way. But there's a  LOT more to learn from this.  Read on… (more…)

There's growing discussion today about The Secret and the "Law" of Attraction on Brother Blair Warren's blog at http://blairwarren.com/blog/item/calling_john_stossel/

And here's my take:

“Successful marketers allow people to tell themselves a story they want to hear…” - Seth Godin (more…)

In a sea of trickery, we crave islands of authenticity, and authenticity is the very soul of legendeering(TM). Americans are swimming in a sea of messages. Each year, legions of ad people, copywriters, market researchers, pollsters, consultants, and even linguists—most of whom work for one of six giant companies—spend billions of dollars and millions of man-hours trying to determine how to persuade consumers what to buy, whom to trust, and what to think. Increasingly, these techniques are migrating to the high-stakes arena of politics, shaping policy and influencing how Americans choose their leaders. The need has never been greater for us to message from a place of genuine, heartfelt core-essence. (more…)

One-Sentence Persuasion:

"People will do anything for those who encourage their dreams, justify their failures, allay their fears, confirm their suspicions and help them throw rocks at their enemies." - Blair Warren

Well - Alrighty then… "You can do it; It wasn't your fault; Don't worry; And you're right about those jerks."

So what are you gonna do first? Most likely get a handle on Clay's amazingly uplifting music at http://cdbaby.com/claycotton