Immersiversity.com with Clay Cotton

The Power of Prominence is a powerful, yet simple strategy that almost single-handedly can transform your business or career. It makes people enthusiastic to do business with you instead of your competitors. It will give you an uncanny insight into what people want, and why they act and react in various ways. It will turn clients into, literally, friends for life. And it will strengthen your passion and connection to everyone with whom you associate. (more…)

"Memes are stories, songs, habits, skills, inventions and ways of doing things that we copy from person to person by imitation. Human nature can be explained by evolutionary theory, but only when we consider evolving memes as well as genes. (more…)

OK - "The Secret" is currently the #2 book and the #1 DVD selling on amazon.com, and it's spawning a LOT of controversy which is good for sales.

Now it's time to set aside the controversy to look deeper beneath the surface content to the processes and principles that are driving the success of this thang for its savvy producer, Ronda Byrne.

Fan vs. Critic / Believer vs Non-Believer / Useful vs. Garbage: The debate rages on & on & on, and so many miss the deeper point of the amazing wisdom, growth and value to be derived from DEEPLY DETACHED OBSERVATION. Sheesh…! But what next? Now, let's see what we can learn from all this hoopla & hubub - as students of human nature… (more…)

This Fall, when you see geese heading south for the winter flying along in "V" formation, you might consider what science has discovered as to why they fly this way. But there's a  LOT more to learn from this.  Read on… (more…)

There's growing discussion today about The Secret and the "Law" of Attraction on Brother Blair Warren's blog at http://blairwarren.com/blog/item/calling_john_stossel/

And here's my take:

“Successful marketers allow people to tell themselves a story they want to hear…” - Seth Godin (more…)

In a sea of trickery, we crave islands of authenticity, and authenticity is the very soul of legendeering(TM). Americans are swimming in a sea of messages. Each year, legions of ad people, copywriters, market researchers, pollsters, consultants, and even linguists—most of whom work for one of six giant companies—spend billions of dollars and millions of man-hours trying to determine how to persuade consumers what to buy, whom to trust, and what to think. Increasingly, these techniques are migrating to the high-stakes arena of politics, shaping policy and influencing how Americans choose their leaders. The need has never been greater for us to message from a place of genuine, heartfelt core-essence. (more…)

Saying "I love you…"
…to your customer is appropriate 365 days a year.

In marketing, every day is Valentine's Day. The ongoing romance of your customer is a never ending process. Our customers are constantly being courted by our competitors. Our job is to flirt, to woo and to seduce.

“Advertising is a seduction, not a debate.”
–David Ogilvy (more…)

When brands say "I love you"

"In Kevin Roberts' Lovemarks: The Future Beyond Brands(PowerHouse Books; 2005). Roberts explains the loyalty created by finding a brand's love story and transforming the logo into a Lovemark. Brilliant. (more…)

When you consider your competitors, just how are you feeling? Scared? Jealous? Angry? Frustrated? Intimidated? Hey - How about Excited? Friendly? Admiring? Generous? Even grateful?

Well, hey… It may be time for you to reframe and to say nice things about your competitors! (more…)

THE ATTENTION ECONOMY
Understanding the New Currency of Business
By Thomas Davenport and John Beck
From Harvard Business School Press, 2001

In today's information-flooded world, the scarcest resource is not ideas or even talent: it's attention. In this groundbreaking book, Thomas Davenport and John Beck argue that unless businesses learn to effectively capture, manage, and keep it, both internally and out in the marketplace, they'll fall hopelessly behind. (more…)