Immersiversity.com with Clay Cotton

The Power of Prominence is a powerful, yet simple strategy that almost single-handedly can transform your business or career. It makes people enthusiastic to do business with you instead of your competitors. It will give you an uncanny insight into what people want, and why they act and react in various ways. It will turn clients into, literally, friends for life. And it will strengthen your passion and connection to everyone with whom you associate. (more…)

"If any writer has set the tone and style for successfully marketing books to consumers, it is Eugene Schwartz. His packages not only sell millions of books for them, but also provide an inspiring model for everyone. No writer in the business can match Schwartz's energy, intensity, and ability to pile benefits on top of benefits on top of benefits. Two of Schwartz's packages - for Dick Benson's Wellness Encyclopedia and Rodale's Secrets of Executive Success - have an astonishing 299 separate and distinct benefits to the buyer in the former and 237 in the latter." (more…)

I'm proud to be a follower of minds like Timothy Leary and Buckminster Fuller, aren't you…?

Our old friend Guy Kawasaki posts a great piece on "Politics And The English Language" by George Orwell. (more…)

"Memes are stories, songs, habits, skills, inventions and ways of doing things that we copy from person to person by imitation. Human nature can be explained by evolutionary theory, but only when we consider evolving memes as well as genes. (more…)

OK - "The Secret" is currently the #2 book and the #1 DVD selling on amazon.com, and it's spawning a LOT of controversy which is good for sales.

Now it's time to set aside the controversy to look deeper beneath the surface content to the processes and principles that are driving the success of this thang for its savvy producer, Ronda Byrne.

Fan vs. Critic / Believer vs Non-Believer / Useful vs. Garbage: The debate rages on & on & on, and so many miss the deeper point of the amazing wisdom, growth and value to be derived from DEEPLY DETACHED OBSERVATION. Sheesh…! But what next? Now, let's see what we can learn from all this hoopla & hubub - as students of human nature… (more…)

You are flat out brilliant whether you know it or not, and you can call on this inner brilliance for answers, solutions and inspirations anytime you want. This happens all the time somewhere outside your conscious awareness, and if you want to improve those creative skills, here are some proven techniques from some renowned, smokin' thinkers to help you harness the power of your creative mind and better manage your future. Read 'em, practice 'em and assimilate 'em (more…)

This Fall, when you see geese heading south for the winter flying along in "V" formation, you might consider what science has discovered as to why they fly this way. But there's a  LOT more to learn from this.  Read on… (more…)

There's growing discussion today about The Secret and the "Law" of Attraction on Brother Blair Warren's blog at http://blairwarren.com/blog/item/calling_john_stossel/

And here's my take:

“Successful marketers allow people to tell themselves a story they want to hear…” - Seth Godin (more…)

In a sea of trickery, we crave islands of authenticity, and authenticity is the very soul of legendeering(TM). Americans are swimming in a sea of messages. Each year, legions of ad people, copywriters, market researchers, pollsters, consultants, and even linguists—most of whom work for one of six giant companies—spend billions of dollars and millions of man-hours trying to determine how to persuade consumers what to buy, whom to trust, and what to think. Increasingly, these techniques are migrating to the high-stakes arena of politics, shaping policy and influencing how Americans choose their leaders. The need has never been greater for us to message from a place of genuine, heartfelt core-essence. (more…)