The Power of Prominence is a powerful, yet simple strategy that almost single-handedly can transform your business or career. It makes people enthusiastic to do business with you instead of your competitors. It will give you an uncanny insight into what people want, and why they act and react in various ways. It will turn clients into, literally, friends for life. And it will strengthen your passion and connection to everyone with whom you associate. (more…)
"If any writer has set the tone and style for successfully marketing books to consumers, it is Eugene Schwartz. His packages not only sell millions of books for them, but also provide an inspiring model for everyone. No writer in the business can match Schwartz's energy, intensity, and ability to pile benefits on top of benefits on top of benefits. Two of Schwartz's packages - for Dick Benson's Wellness Encyclopedia and Rodale's Secrets of Executive Success - have an astonishing 299 separate and distinct benefits to the buyer in the former and 237 in the latter." (more…)